Publication Date: 09-09-2025 09:00
Bellway hands over affordable homes at new development in Bromsgrove
Affordable homes at Bellway’s new development in Bromsgrove have been handed over to the housing association that will manage them.
The developer is building 370 new homes at Whitford Heights, off Whitford Road in the town, under its Bellway and Ashberry Homes brands. Across the two developments, 148 of the homes will be available for local people through low-cost rent or shared ownership.
The housebuilder handed over 19 of the affordable properties – a mix of 1, 2, and 3-bedroom homes – to Bromsgrove District Housing Trust last month in July.
Bellway at Whitford Heights will comprise 184 homes while Ashberry Homes at Whitford Heights will feature 186 properties, with a range of two, three, four and five-bedroom homes for private sale.
Angela Nurse, Sales Manager at Bellway West Midlands, said: “The build programme is progressing very well here at Whitford Heights and this has allowed us to hand over 19 of the affordable properties on site to Bromsgrove District Housing Trust.
“These high-quality and energy-efficient properties will be made available to local people though low-cost rent and shared ownership, which means people who perhaps cannot afford to buy can secure a modern new-build home and stay close to family and friends.
“In total, we will be delivering 148 affordable properties across the two sites which accounts for 40 per cent of the build, with a mix of homes designed to help produce a diverse and vibrant new community which really meets the needs of local people.
“This working relationship between Bellway and Bromsgrove District Housing Trust demonstrates the wider benefits new homes developments bring to communities.”
Louise Wooldridge, Development Delivery Manager at Bromsgrove District Housing Trust, said: “It was a pleasure to visit Whitford Heights to mark the handovers of the first of our 148 affordable homes on this development.
“This development is helping to meet the need for high-quality affordable housing in Bromsgrove, giving residents the chance to live in beautiful, modern new-build homes that they deserve.
“Thanks to our partnership with Bellway, we’re able to deliver homes that make a real and lasting difference to the local community.”
The 42-acre Whitford Heights site will include a large area of public open space with seating and a children’s play area. Bellway will invest more than £4 million in local services as part of its planning agreement, with payments being made towards education and sustainable infrastructure projects.
Further information about the development can be found at https://www.bellway.co.uk/new-homes/west-midlands/bellway-at-whitford-heights or https://www.ashberryhomes.co.uk/new-homes/west-midlands/ashberry-homes-at-whitford-heights or by calling the sales team on 01527 958267 (Bellway) or 01527 958416 (Ashberry Homes).
